Over the years, we have built up the following checklist to gather critical information on a multifamily property's marketing and social media presence. Scheduling a talk with the property manager using this checklist will reveal valuable marketing intelligence that will enrich your other due diligence and guide your work as a Commercial Real Estate Professional.
1) State of the property:
- Description of property, its strengths, and weaknesses
- Position in the local market
- Planned renovations
- General resident profiles
2) Key metrics monitored:
- NOI and other business metrics
- Current Vacancies
- Occupancy rate
- Average days-to-lease
- Renter churn rates
- Average renter lifetime values
- Lead-to-tour conversions
- New leads and their sources
- Website, Landing page, and social media traffic and conversion rates
3) Content Marketing inventory:
- Print Assets
- General Brochure for Property
- Vacancy Brochure
- Use of print assets: post-on-site and around in the community: Church, community and government spaces, supermarkets, local businesses, highway rest stops, bulletin boards
- Web Footprint descriptions and consistency of use:
- Corporate property page
- Property specific page content:
- Social Media
- Google Business Directory (page and map)
- Presence on local directories, Facebook Marketplace, Craigslist, Kijiji
- Resources currently to produce content consistently
- Videos, graphics, text, Invite social interactions
4) Reporting requirements
Scheduling a talk with the property manager using this checklist will reveal valuable marketing intelligence that will enrich your other due diligence and guide your work as a Commercial Real Estate Professional.
What if What Next is a full-service content marketing agency that delivers high-impact and cost-effective marketing and social medi campaigns for technology firms, commercial real estate agencies, and multifamily property holdings. Contact Howard Oliver for more information. email@example.com, 416-569-5254, www.whatifwhatnext.com
Thanks Howard and CRECO. I excel when I keep my and others' checklists top of mind and handy.
I'd add to you list:
1) Physical Technology - smart home; CRE Entry, Communications, Alarms, Occupancy, HVAC, Fire, ...
2) PropTech - on-boarding, billing, collecting, marketing info mgt, tenant relations and amenities, etc
I also like outlines to lay out large amounts of information, such as
StartupSteps.ProsperSystems.biz (for CRE and its Tech development, etc)
From those outlines, one can also create post, articles, chapters and books.