There is one word that opens more doors than any other in commercial real estate. Do you know what it is? It is an adjective and it might very well describe you. You might have made a significant investment of time and money to feel comfortable using this word to describe yourself. You might know this word already, but do you know the fastest and easiest ways to get others to ascribe this word to you and thereby open their doors to you? Behind those doors are high-lifetime value accounts for you and your company.