It’s your business after all. If it is time to sell, how much is it worth?
This is a hard question to answer, but knowing the value to the buyer prospects is essential to package and promote your business discreetly to qualified buyers.
Over the years, we have built up the following checklist to gather critical information on a multifamily property's marketing and social media presence. Scheduling a talk with the property manager using this checklist will reveal valuable marketing intelligence that will enrich your other due diligence and guide your work as a Commercial Real Estate Professional.
1) State of the property:
Time to value (TTV) measures the length of time necessary to finish a project and realize that project/solution's benefits. This type of measurement not only helps decision-makers evaluate the proposed project or system against the investment cost in time and money, but it also provides a highly effective way to identify what success means.
Getting Noticed on Social Media
There is much to be discussed on the broad subject of Getting Noticed on Social Media. Here is specific guidance on a few platforms that must be at the core of your content marketing efforts.
Your customers and clients are the lifeblood of your company. Making sure your Customer Relationship Management system is up to date is imperative to your brand's success. Your inventory of assets, their value, and their status; For Sale, For Lease, 100% Occupied, etc., are where the lifeblood of your business needs to flow.
By Howard Oliver, VP Marketing, CRE Collborative
